Hey Now Now [single]
The Cloud Room [album]
great fans of
The Cloud Room and are
very familiar with the
terrific Blackout!, their
second single release,
due out in March and
we defy you to keep still
as their delightfully retro,
twangy and upbeat
offering surges from
THIS MEGA-TALENTED BAND HAS A DISTICNTIVE SOUND, with significant dramatic
and skilful instrumental participation and clear vocals just listen to
the lyrics because they're creative, prophetic and poignant poetry. The
dynamic Blackout! is a track from The Cloud Room's self-titled
album already reviewed [see next section below]. Blackout!, due for release
on 25 February,
is accompanied by Devoured in Peace, which is the ideal foil as
a second track.
Described as "jerky, rattling, nu wave influenced, indie pop stomp with a vocal
that has enraptured The Cloud Room's live audiences over and over again", Blackout!
is destined for the 'favourites' slot in our car's CD stacker and is the perfect
follow-up to the hugely successful, limited-edition Hey Now Now. Hey
Now Now could not fail, and we think Blackout! will make a similarly
indelible mark in chart history.
The lyrical content, in the words of the publicity machine, "sounds like a fairytale
Apocalypse on acid (we were making wishes on some missiles we mistook for
shooting stars), the track showcases J's voice in all of its self-consciously
Bryan Ferry crossed with David Bowie mutant glory. The track manages to harness
New York style posture and glamour whilst retaining a rough and ready, scuzzy
edge that keeps those feet moving around those sticky dance floors.
"With lyrics that reference NYC contemporaries The Rapture and West Coast-based
Joanna Newsome (Milk Eyed Mender), The Cloud Room are a band whose music
has been taken to the hearts of America's glitter-ati, fashionistas and international
musical legend. With a sound that is reminiscent of Blondie (circa 1978 One
Way or Another era), The Cloud Room have that rare quality of being both
musically and technically brilliant which the muso's love whilst
also writing catchy hooks that the rest of us can shout along to whilst playing
at 'NYC cool' on stage* (*for 'on stage', read 'in bedroom/bathroom', etc.)."
The flitterati among us will be compelled by The Cloud Room to linger longer.
They have SXSW shows lined up and a further tour planned for April, along with
a number of festivals in the pipeline.
Sixty-five million years ago a ten-kilometre-wide asteroid impacted Earth and
wiped out the dinosaurs. You missed that one. Don't miss The Cloud Room
they are going to have a momentous impact in 2008. No wipe-out, but you'll discover
what your feet are really for!
The Cloud Room's single CD Blackout!
is due for release on 3 March (2008). The Cloud Room's fantastic self-titled
album is reviewed below.
"The Cloud Room are keyboards enhanced indie rock spiked by Stuart's dark worldview"
"…makes you want to jump up and down like a defiant Ritlin-poppin' kid on their
parents' perfectly made Ikea bed until you have an aneurysm. You'd be dead,
of course, but what a way to go…" NME
"The jerky style of Hot Hot Heat jamming with Tapes N Tapes on the next track
Blackout!, another standout" Snafu
"They know how to write tunes that really get under the skin" Artrocker
"…melodic pop, synthy bounce and spiky rock with punk's marital rhythms"
"…doesn't so much uplift the listener as blast them into the stratosphere"
"A brilliant collision of Killers flavoured indie dance and the glorious chaos
produced by The Arcade Fire" The Sun
THE EAST COAST'S exciting new export from across the pond, The Cloud
Room, is a band full of character with a plentiful supply of indie disco music
that is aptly described by the Amplifier as: "…melodic pop, synthy bounce
and spiky rock with punk's marital rhythms." We found it delightfully
twangy, with a finger-snapping, hip-wiggling beat. Standing still is NOT an
Formed in 2004, The Cloud Room hail from Brooklyn, New York. A relative of American
Minimalist Composer Philip Glass, lead guitarist and vocalist J founded The
Cloud Room after moving from California to New York in 2000. The rest of the
line-up is bassist Jonathan Petrow; Jason Pharr on drums; guitarist David H
and Steve Milton on keys. The name comes from the speakeasy at the
top of the Chrysler Building during Prohibition and the publicity machine says:
"It's not difficult to see why the scenesters and musos have been lauding the
band who have also got a distinctly populist appeal."
Major influences (that work incredibly well!) are listed as Led Zepplin, Stevie
Wonder, Sonic Youth, Joy Division, Marc Bolan, Jimi Hendrix and noticeably
David Bowie. It comes as no surprise to learn that Bowie is one of the
many successful musicians whom the band already counts amongst its supporters.
A lot of hard work both on the road and behind the scenes all across the Unites
States paid off. The crackling of underground excitement grew and The Cloud
Room became a buzz band across the Atlantic when their superb single Hey
Now Now became a sensation on college radio and music blogs.
It didn't take long for UK based A&G Records to snap up The Cloud Room and the
campaign received a welcome boost when the lead single Hey Now Now
described by Pitchfork-media as "A dynamite single… delivered so infectiously
it's near delirium" became the theme tune for the new Pepsi Max television
commercial starring Brazilian and Barcelona football star Ronaldinho and airing
on British television from mid-August (2007). The Cloud Room became the first
ever unsigned band to have their work featured in an international campaign.
Hey Now Now is one of those perfectly crafted, irresistible and timeless
indie guitar tracks that can bridge the decades. The story behind the track
of the year is a stark contrast to its euphoric refrain. Written in the winter
of 2004, when J was forced to wait for the results of an HIV test, Hey Now
Now is a fantastic tribute to J's tenacity. The worst eighteen days of his
life saw him throw himself into writing songs and when his test came back negative
he was so ecstatic that it gave him the edge to tackle his creativity with renewed
enthusiasm. He says:
"I wanted to somehow bottle that searing joy." Well done, J you've succeeded.
While thinking of Hey Now Now and the events surrounding its birth, I
am reminded of Leonard Cohen's words "…and now the infant with its cord is hauled
in like a kite…" as J draws on his reserves despite his fears and then his joy
is tripping over itself as he pours his relief into completing his creation.
The Cloud Room album was almost a non-starter because (shock, hor-ror!
who says lightning doesn't strike twice?) J's apartment burned down at
the end of 2006. Although he was unhurt, he lost everything he owned
including the band's gear. Every dark Cloud has a silver lining J's was
that he was able to extract the band's material from the charred remains of
his computer and The Cloud Room album was saved!
The authentic Sunset Song opens the album and is one of two special UK
bonus tracks along with Follow Me, which creates a consuming power through
the relentless desperation in J's vocal performance. He churns out his talent
effortlessly and among the highlights of the album joining the fabulous Hey
Now Now are the spiky, nu-wave inspired Blackout! and the longing,
thought provoking Waterfall (with the bridge deserving particular attention!).
These, and Sunlight Song prove the band's ability to write as good as
David Bowie or Roy Orbison; create lyrical content akin to Leonard Cohen or
experimental soundscape ideas that could have been master-minded by Syd Barrett
or Brian Eno all of whom they count among their influences. The wish
of today for a simpler way of life is the theme of Beautiful Mess and
the perfect build throughout O My Love ensure that The Cloud Room has
created an album of intriguing musical diversity with recurring themes weaving
throughout a mosaic of vocal delight and natural vision.
Having already toured with some of the most successful UK and international
acts including Muse, Editors and Norah Jones The Cloud Room will
shortly announce a headline UK tour for October.
The Cloud Room's highly-anticipated single
Hey Now Now was released on limited-edition 7-inch and download on 1
October ('07). The self-titled album was released on 8 October '07 (A&G Records).
WHAT THEY SAY ABOUT THE CLOUD ROOM'S MUSIC:
"The Cloud Room gamered wild, though deeply underground, buzz…"
New York Times
"A dynamite single… delivered so infectiously it's near delirium"
"A genuinely brilliant single, up there with The Killers' Mr Brightside, Kaiser
Chiefs I Predict A Riot and The Decemberists 16 Military Wives as one of the
great alterna-pop singles" All Music Guide
"Lead singer J of The Cloud Room sounds like a more up-beat Paul Banks of Interpol
fame. The comparisons to 80's British post-punkers like Joy Division and New
Order are easy to make, but The Cloud Room is also clearly influenced by the
dance-rock NYC scene in which they flourished." Spin.Com